Marketing Plan - 1461 Words

Marketing Plan: Phase 1 Paper PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have†¦show more content†¦PetSmart realizes the importance of marketing and instead of spending a bulk of the companies marketing dollars on going after new clients; the company’s focus is primarily nurturing, retaining, and maintaining the cu stomer relationship that is already in existence. PetSmart is aware that companies that do not succeed at nurturing and retaining their customer base eventually fail. The company knows in order to be successful long-term client and customer loyalty is a continuing challenge that the company must strive for on a daily basis and with every transaction no matter how big or small. Several strengths exist in operating a mobile grooming service. The strengths are that PetSmart will go to the home or office of the customer saving them time. The environment is less stressful for the client and the pet because the pet will be in a familiar place. The service is perfect for senior pets along with being a sanitary, safe and healthy environment. PetSmart also offers weekend appointments for all customers and potential customers. Since a representative from the company goes to the client the pets have no exposure to other animals, disease or parasites. The company offers evening and week end appointments and customers never have to be troubled with the pet having car sickness or even having to put their pet in a cage. A weaknessShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

The Great Soul Of Gatsby - Free Essay Example

Sample details Pages: 5 Words: 1532 Downloads: 4 Date added: 2019/03/26 Category Literature Essay Level High school Tags: The Great Gatsby Essay Did you like this example? Jazz age, as the appellation of 1920s, was one of the memorable and important time to United State. After the World war I, America profited from the selling war materials and industrial production, citizens improved their economic condition which caused the dramatically increasing of consumption level. American enjoyed the extravagant life crazier than ever before. Materialism rose in response to the this time and conditions. (Price, S, 1999). The Great Gatsby is the most famous novel illustrating this period of history, It portraits a tragedy of the protagonist Jay Gatsby based on the real historical background in 1920’s New York. Gatsby was the one who didn’t sinked into the a site of desire, he had his great ambition to achieve his spiritual goal rather than his material goals. Although he use inappropriate methods to acquire money, this didn’t affect his beautiful and great soul. In such a materialistic, fickleness and vacuous society, Gatsby’s pure love, his endeavor and persistence for dream, also the positive influence on future generations made him becoming a hero, shining in the soulless time. Don’t waste time! Our writers will create an original "The Great Soul Of Gatsby" essay for you Create order Gatsby’s pure love was the most valuable treasure under the background of the materialistic society, it also reflects his high spiritual level that other people in the society couldn’t reach. Although he used the inappropriate acquiring his wealth, his attitude about love and emotion was more serious and mature than people who earned appropriately but lost in the materialistic world. In Chapter 6, Gatsby recalled the memory of the first time he met Daisy. It happened after the war, a party for officers was taken place in her house, Gatsby was one of the officer who was invited. When he saw Daisy he hesitated between the girl and his dream. But suddenly he made the choice. â€Å"He knew that when he kissed this girl, and forever wed his unutterable visions to her perishable breath, his mind would never romp again like the mind of God† (119). Time passed five years after, Daisy already changed who she used to be, she has became other’s wife and been superficial and Materialistic. But Gatsby’s love didn’t change any, he still tried ever mind to possess Daisy, bravely said Daisy and he loved each other just in front of Tom. He even undertook Daisy’s crime, in chapter 7, if Nick didn’t realize the it from Gatsby’s word, the truth that Daisy killed Myrtle would never be discovered. He had enough wealth and power helping him get rid of the trouble, but he choose to be the scapegoat, still waiting for her reply but refuse to escape. He always willing to be occupied by her even sacrificed his uninhibited soul or materially achievements. Compared with Tom afraid to expose the amour with Myrtle that might ruin his reputation, Gatsby’s love looks valuable. Also Observing man and wife’s relationship at that time, the loveless marriages between Daisy and Nick, Tom married her on ly in view of her beauty but not love, this could be proved from his derailment, he cheated with other woman though he has a wife. Also the reason Tom redeem Daisy was only for his dignity. Daisy, as a representative of the materialistic society, she only consider about Tom’s money but lack the true feeling to her husband. In chapter 1 we could discover her thought about the marriage. when Daisy was chatting with Nick she said: â€Å"I’m glad it’s a girl. And I hope she’ll be a fool—that’s the best thing a girl can be in this world, a beautiful little fool.† (20). She considered becoming a girl who live happily, ignore the annoyance from emotion. The choice between Tom and Gatsby she chosen the former only because Gatsby’s past couldn’t bring her sense of safety. In such a society, people utilized each other to acquire self-interest. Their behaviors were not for love, but for fulfilling their own desires. There is not love inside them, but only animal’s instinct. under the striking contrast, the persistence of Gatsby’s love seems like a hero’s way. Although he used dirty way to get money and power, his spirit was far more lofty than them. People might betray their lovers even they are regulate citizens, Gatsby disobeyed the law but he maintained his pure mind and purpose of love The concept of hero is not only own by people who do some significant of spectacular things, but only for people who have their own love and dream, and willing strive for them, they are the hero of themselves. Secondly, unremitting endeavor and persistence supported his dream and stood him out at that shiftless period. His ambition and enthusiasm proved that he would be unique from other peers and his family. He was unwilling to be a everyman. Even after he got rich by violating the law, he didn’t hanker after his materials but using them to chase his spiritual goal. His father described him: â€Å"Of course we was broke up when he run off from home but I see now there was a reason for it. He knew he had a big future in front of him.†(184). Also observing Gatsby’s schedule would be more visualized about his endeavor and insistence for success. He disciplined himself with a very strict rule, and always promoted himself. At that time, people advocated hedonism and be content with things as they are. Gatsby became the wealthy through his efforts. The volition and determination was rare and valuable at that time. Retrospecting Gatsby’s life, he acquired reputation, money and power by wrongful measures, however he didn’t corrupt by these material achievements, but always tried to achieve his dream, even he might lose those materials. One opinion could testify it, after Gatsby became rich, His life was lavish and was fulled of materials. he held extravagant party for strangers to spree, he associated with people who believed materialism. But he had no interest about those things at all. The purpose of hold party was just for drawing Daisy’s attention. After he dated with her again, the party stopped. He supposed to know many young and beautiful ladies, enjoy the orectic party every week and advocate to others that he is the owner of the house enjoying the compliment. But everythingâ €™s purpose was to get Daisy. It was extremely difficult for a person sacrifice his materials for his spiritual dream. He pursued the chasteness of mind. With constancy of purpose and persistence, Gatsby became a upstream challenger, he didn’t believe the destiny but strive for his dream. that is hero always would do. Gatsby challenged the obsolete thought, started from the bottom but influenced the society and became as powerful as old moneys. His action expressed to the world that stratum could be break and everyone have chance to success. He has become the symbol of â€Å"American dream†. Gatsby lived in a special period that the American society has face changing. There are still a group of people from high class believing human have born with distinction of status. â€Å"This fellow has worked out the whole thing. It’s up to us who are the dominant race to watch out or these other races will have control of things.†(16, Tom). It was hard to go up and leave the status that people supposed to be. However, Gatsby didn’t be restricted by the behindhand thought, he was a romantic person and believed himself. His spirit and stories urged millions of youths striving for their own dream. An opinion discussing Gatsby is not a hero is that he utilized inappropriate and dirty ways earning money. America promulgated prohibition at that time, Gatsby sold alcohol was completely violated the laws. This might affect audiences that agree with the way to acquire money. When people discuss about Gatsby’s story of acquiring wealth, his goal should be more focused but not process. Because of the twisty values in that period, Gatsby had to use unusual way to reach the high status that is very difficult at that time. It reflects to the unfair society that poor man had lots of obstruction that resist them go up. However, Gatsby used a dirty way to reach his pure and beautiful dream, society could not just easily af firm he isn’t a hero. The image of him was multidimensional. In conclusion , he is a hero live in a wrong time and wrong society, or should we say, the special society and special time made him unique and worth to be a hero. He is a tragedy hero. In the inane and fickle society, Gatsby was the only person who had soul and pursue spiritual satisfaction. He was willing to spend his whole life, risk everything, even violated the law for his life goal. His love to Daisy was earnest, he was responsible enough to take care of people he loved. His persistence and endeavor for his dream was valuable in the period of time people only knew lead a life of pleasure. Finally his story inspired thousands of future generation with dreams. His story shined the darkest society.

Social, Biological And Cognitive Changes - 1475 Words

As children enter adolescence, cultural, biological and cognitive changes cause variation in their daily lives. Adolescents spend far less time with their parents and begin participating in both structured and unstructured peer activities.Without the direct presence of their parents or other adults, their peer network begins to become the primary context for most socialization and activity. These social cliques fundamentally influence adolescent life and development.Perhaps because they are perceived as an external threat to parental authority, undesired changes in adolescent behavior are often attributed to cliques.In these situations, cliques are described as social grouping[s] of persons that exhibit a great deal of peer pressure on its members and is exclusive, based on superficial differences.Researchers, however, question these assumptions: based on empiric data from both experiments and ethnographies they suggest that clique structure characterizes many friendship networks wit hin any given school, not all of which negatively affect adolescents.A more neutral and scientific definition of clique is a grouping of persons who interact with each other more regularly and intensely than others in the same setting. Although cliques can range from two to twelve people, cliques typically consist of five or six people who are homogeneous in age, gender, race, social status, and socioeconomic background.More subtle determinant of group membership, such as sharedShow MoreRelatedThe Biological, Social And Cognitive Changes1417 Words   |  6 Pagesoutside. At the time this was not so noticeable for me, but as I look back, I can see how the biological, social and cognitive changes I was undergoing really had an effect on me. I began to think differently, my behavior changed and I started to change physically, some of these were for the better, and some were not so appreciated. Our cognitions are a big part of what it means to be human, and the changes that we undergo regarding them in our adolescence can be stressful. As we learned in class,Read MoreLifespan Development945 Words   |  4 Pages* Lifespan development is the field tha examine pattern of growth, change, and stability in behavior. (womb to tomb) * Major topical Areas (Physical Dev., Cognitive Dev., Personality Dev., Social Dev.) * Physical- Body and the brain. * Cognitive- Growth and behavior * Personality- Stability and change * Social- interaction and relationships grow * Cultural factors and developmental diversity * Broad factors * Orientation toward individualism orRead MoreThe Biological Model Of Mental Illness1356 Words   |  6 Pagespattern that occurs in an individual and involves changes in thinking, emotion, behavior, interpersonal interactions, daily functioning, or a combination. The causes of mental illness are complex and vary depending on the theories associated to the different biological, psychological, and environmental factors. The etiology of mental illness is based on five broad models: biological, psychological, behavioral, cognitive, and social. The biological model, or medical model, emerged in the late nineteenthRead MoreThe Social Of Social Cognitive Theory1591 Words   |  7 PagesAbstract: The Social Cognitive Theory is perhaps the most comprehensive and complex learning theories in the field of psychology. The theory attempts to explain how our social environment has a great influence on our behaviors and actions. Albert Bandura is the most notable psychologist of the Social Cognitive Theory. He has conducted intense research and experiments for over 50 years and continually strives to improve the strengths and correct the limitations of the theory. The Social Cognitive TheoryRead MoreCognitive Psychology And The Management And Treatment Of Mental Illness1352 Words   |  6 Pagesdifferences. AC1.1, AC3.1 Biological psychology looks at the biological aspects of behaviour. It looks at how the brain s structure, chemistry, activity and genetic make-up etc. relates to behaviour. Cognitive psychology focuses on the way the brain processes information, how people perceive, understand, make decisions about and remember information. Cognitive psychologists would put information in to be processed and then see what the brain does with it. To compare the biological psychologist wouldRead MoreThe Cultural And Socio Economic Context1457 Words   |  6 Pagesto a number of factors such as differences in the amount of humiliation attached to depression (Asian cultures stigmatizing symptoms of depression more than Western cultures) and to different levels of social support (with Asian cultures have a much more sense of collectivist community and social support from family and peers in contrast to individualistic western cultures). However these findings are also subject to scrutiny as with many cross-cultural research studies. Ethnocentrism is usuallyRead MorePerspectives of Psychology1141 Words   |  5 Pages(2013) identified 7 major perspectives that are used to study people’s behavior, and mental processes. These perspectives are the biological, evolutionary, psychodynamic, behavioral, humanistic, cognitive, and the sociocultural perspective. Biological perspective The biological perspective looks at how the environment and physical causes influences behavior. In the biological perspective, neuroscience plays a crucial role in explaining how the brain and the nervous system influence behaviors. NeuroscientistRead MoreThe Three Developmental Processes Are Biological1361 Words   |  6 Pagesdevelopmental processes are Biological (Physical), Cognitive, and Socioemotional. The Biological developmental process focuses on the physical development of an individual, such as perceptual and motor capacities and changes in the body’s size, while the Cognitive process focuses on the cognitive development [memory, creativity, language, and knowledge]. The Socioemotional developmental process is focused on the changes in the individual’s psychosocial development, so it covers changes involving self-sufficiencyRead MoreClinical Depression : Research And Treatment Methods1081 Words   |  5 Pagesstates that extended periods of changes in eit her the productivity or action of molecules in the brain are said to cause mood disorders. In this case, individuals can make use of antidepressants, which counteract the changes in hopes of decreasing or removing the depression. However, research has shown little or no effect after a few weeks on the mood of untreated patients with depression when depleting tryptophan, leading researchers to believe long-term changes in the production of activity ofRead MoreAdolescence Is The Most Important Stages Of Human Development1282 Words   |  6 Pagesto Clause (2013), adolescence is broken up into biological, cognitive, and emotional stages. These aspects of adolescence are individually important because, it defines one’s personality and character as an individual and, it affects their future. Most people do not realize how big of an impact adolescence has; however, this essay will present data in support that adolescence is one of the most important stages of human development. The biological stage of adolescence is crucial because it physically

Corporate Governance in Project Management-Free-Samples for Students

Question: Write a report on how a project can be audited for its governance. Answer: Introduction Successful completion of projects often requires the application of specific techniques that guide various project stages. Project governance involves all the major success elements of a project. Project Governance is a concept used to refer to the set of responsibilities, procedures, processes, functions regulations and policies through which projects are initiated, managed and controlled (Ahola et al., 2014). It is the framework through which critical decisions regarding portfolios, programs and projects are made in a repeatable, robust and logical manner. This report is focused on developing a checklist for project governance. Corporate governance principles that can be used in project management Corporate governance refers to a system through which organizations are controlled and directed. Corporate governance is intended to ensure organizational success (Bebchuk and Weisbach, 2010.) Some of its core principles can also be applied in the context of project management to ensure their successful initiation and completion. Fairness Any project has people who are directly or indirectly affected by its initiation and execution. Stakeholders are people who can directly affect or be affected by a projects activities, outcomes and decisions. They can be individuals, groups or organizations both from within and without the organization sponsoring a project. Examples of critical stakeholders are senior management, employees, project leader and team members, clients of organization subcontractors and members of the community among others. These groups should be involved in the project management stages through appropriate dialogue. Interests, of all stakeholders and shareholders, should be respected and taken into account in all project stages (Bebchuk and Weisbach, 2010). Responsibility Responsibility in this context refers to the state of an individual or group being answerable for something that is within their power. The project team and project manager are usually given authority to undertake a project on behalf of the project sponsor. They are therefore required to be entirely responsible for the power and authority exercised on a project. They should oversee the initiation, implementation and evaluation of a project in a way that the best interests of the project sponsor are upheld (Joslin and Mller, 2016). Accountability Accountability refers to the obligation of explaining reasons for actions taken in the course of an undertaking. Accountability principle can be applied to project management through frequent communication to the project stakeholders by the project team, concerning the progress of a project and how it is achieving its objectives. By being accountable, the project team should establish and maintain appropriate project control and risk management mechanisms (Hjelmbrekke, Ldre and Lohne, 2014). Transparency It refers to the willingness to provide precise information to project stakeholders and shareholders. The project team should keep all project stakeholders informed about primary activities involved in a project and any potential risks involved in the implementation of the project. Additionally, it should carry out its activities transparently and in a fair manner that can withstand scrutiny by stakeholders (Crawford and Helm, 2009). Transparency can make stakeholders and shareholder more confident in the ability of the project team. Issues that need to be addressed in to ensure proper project governance Transparency and Accountability Transparency is an essential issue for the success of any project. Major decisions on a project should at all times be arrived at transparently and in a manner that is consistent with established rules and regulations. All information relating to a significant decision should be freely available for all stakeholders in and be presented in forms that are easily understandable. Failure to address transparency issue can cause serious problems between the project team and project stakeholders. For example, the process of choosing suppliers for essential materials or project subcontractors must be carried out in a way that is transparent and all information regarding the process made available to all stakeholders (Guo et al., 2014). Stakeholder engagement Participation is also a vital issue that needs to be taken into consideration. All stakeholders involved in a project must be identified. This is important failing to engage any project stakeholder can derail the implementation process, causing a detrimental impact on the project. Stakeholders should be involved throughout the project cycle from the definition of project scope, Project planning, implementation and handover (Too and Weaver, 2014). Risk management The fact that no project can be said to be risk-free requires adequate preparation to deal with any potential risks. While predicting what's going to occur in a project might be difficult, failure to prepare in advance can make the situation worse. It is therefore essential that before the project is implemented all stakeholders agree how to identify, classify and prioritize risks (Zwikael and Smyrk, 2015). Risk management could involve creating a supplementary budget to cater for unforeseen adverse occurrences on a project. Project Governance checklist 1. Initiation Process Initiation 2. Planning Process Scoping Creating Schedule Budgeting Risk planning Communication planning Quality Planning Procurement Planning Formation of a project team Development of project management plan 3. Execution process Execution of project plan Team Development Procurement Communicating Quality Assurance 4. Controlling Process Change Control Project reporting Scope control Risk Control Schedule control Cost control Quality Control 5. Closing Process Contract Closeout Administrative Closeout Recommendation Numerous strategies can be employed to ensure good governance in a project. A project can be assured of excellent governance through effective involvement of its stakeholders throughout the project cycle, establishing sufficient risk mitigation strategies, defining of the duties and responsibilities of various parties involved in a project directly or indirectly, establishing clear communication channels for engaging project stakeholders and shareholders, establishing project management control processes and defining project governance models (Too and Weaver, 2014). By adhering to these deliverables, a project can be assured of good governance. The project manager is tasked with the most significant responsibility of guaranteeing good project governance. Conclusion In conclusion, Project governance is an integral aspect of the success of any project. This, however, does not exist in isolation since it can apply principles of corporate governance to facilitate successful implementation of a project. Some of these principles include fairness, transparency; accountability and responsibility. To facilitate proper project governance, issues such as stakeholder engagement, risk management and promoting responsibility and accountability also need to be addressed. Managers can also use a checklist to facilitate compliance with good project governance. References Ahola, T., Ruuska, I., Artto, K. and Kujala, J., 2014. What is project governance and what are its origins?. International Journal of Project Management, 32(8), pp.1321-1332. Bebchuk, L.A. and Weisbach, M.S., 2010. The state of corporate governance research. The Review of Financial Studies, 23(3), pp.939-961. Crawford, L.H. and Helm, J., 2009. Government and governance: The value of project management in the public sector. Project Management Journal, 40(1), pp.73-87. Guo, F., Chang-Richards, Y., Wilkinson, S. and Li, T.C., 2014. Effects of project governance structures on the management of risks in significant infrastructure projects: A comparative analysis. International Journal of Project Management, 32(5), pp.815-826. Hjelmbrekke, H., Ldre, O. and Lohne, J., 2014. The need for a project governance body. International Journal of Managing Projects in Business, 7(4), pp.661-677. Joslin, R. and Mller, R., 2016. The relationship between project governance and project success. International journal of project management, 34(4), pp.613-626. Too, E.G., and Weaver, P., 2014. The management of project management: A conceptual framework for project governance. International Journal of Project Management, 32(8), pp.1382-1394. Zwikael, O. and Smyrk, J., 2015. Project governance: Balancing control and trust in dealing with risk. International Journal of Project Management, 33(4), pp.852-862.